BALANCE

( Case Study ) — 10

مركز التوازن

A balanced-lifestyle destination — gym, café and shop under one roof, with a be balanced identity that runs from logo to wall.

ClientBalance Center

ScopeIdentity · Packaging · Interior

TypeIBM Plex Sans Arabic

SectorWellness · Fitness

Reception

Balance between energy and calm.

( 01 ) — Overview

Balance Center is a balanced-lifestyle destination that gathers the gym, the café and the shop under one roof. We built a 'be balanced' identity that runs from the logo to the coffee cup to the gym wall.

A flame-and-azure palette on charcoal, IBM Plex Arabic type, and a system that balances energy with calm — the very balance the brand promises.

( 02 ) — Identity

A logo that balances block and script.

Palette

Flame#F06A3C

Dark Salmon#F6977E

Azure#D0E7E7

Charcoal#4C6A78

( 03 ) — Merch

From the sneaker to the coffee cup — 'be balanced' and 'keep your balance' on every piece.

Balance active lifestyle — The active lifestyle

Balance merch — bottles, tin, backpack — Bottles & backpack

Balance be balanced cap — Cap — be balanced

( 04 ) — The Space

The café, the shop, the gym and the care rooms — the identity built as a space in flame, azure and neon.

Studio — KIAMClient — Balance CenterWellness · Fitness · Café

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BALANCE — a KIAM studio case study

BALANCE

A logo that balances block and script.