EYELINER — a KIAM studio case study
EYELINER
آيلاينرA Saudi cosmetics brand with an explicit ambition — one mark that distills the promise: an arc above and a curved wordmark below form the shape of an eye.
Eyeliner is a Saudi cosmetics brand with an explicit ambition: to lead the Gulf beauty market. We shaped a single mark that distills the promise — an upper arc and a curved wordmark below, so the eye forms out of the name itself.
A muted, editorial palette — navy, sage, terracotta and blush — moves from the jar to the soap to print to the digital storefront, with a calm that signals confidence.
Care jars, makeup tubes and soap bars — the same mark on every vessel.
The box, the stationery and the brochure — eye and lip photography between the folds.
The mascara and the Instagram presence — the brand on the shelf and in the pocket.
