LINDALINE — a KIAM studio case study
LINDALINE
ليندالاينA fashion house built around a single, romantic idea — for every moment, a piece that suits you.
LindaLine is a Saudi fashion house by designer Linda Ahmad Althunayan. We built the brand from the name itself: linda and line meeting at a single A — a high-contrast serif wordmark, and a monogram drawn from it that stands alone on seals and envelopes.
The visual world is drawn botanical art with a peacock at its center — the source of the Arabic signature “Suits you.” A two-color duality — deep maroon for luxury, terracotta for life — runs from stationery and packaging to the app icon and the social presence at lindaline.sa.
Letterhead with an orange-flapped envelope, packing tape and “Suits you” stickers — the system speaks both its languages in the smallest details.
Boxes, garment tags, wrapping and bags — the maroon carries the brand into the hand; the terracotta signs it.
Art direction shot in warm, low light — the clothes photographed the way they are worn.
A maroon app icon, a card, and a social presence that all speak the same language.
