RHOL — a KIAM studio case study

A Saudi logistics brand with a single promise — anything, anywhere. An electric identity that moves on the fleet before it is read on paper.

Logistics is built on trust and speed. We designed a geometric bilingual wordmark and a system in electric blue and signal red — legible at distance, on a truck crossing the road.

The system runs from fleet to packaging to uniform and usage guide — a visual unity that makes every box and every vehicle say the same name.