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SOS — a KIAM studio case study

( Case Study ) — 02

SOS

الجمعية السعودية لطب العيون

A visual governance system for a scientific body — built for daily use, not for display.

ClientSaudi Ophthalmological Society
ScopeIdentity · Governance · Environmental · Print
Year2024
SectorHealthcare · Non-profit
SOS — headquarters facade signage
On the building
An orbital mark, read from afar.
( 01 ) — Overview

A scientific body in a sensitive sector, needing an identity that balances scientific authority with medical neutrality. We built an orbital mark inspired by the iris around the national emblem, in a strict monochrome system.

Not a display identity but a governance system: usage rules built to survive many implementing hands — from building signage to letterhead to vehicle livery.

( 02 ) — Identity

Scientific precision, medical neutrality.

SOS identity cards
SOS business cards
SOS letterhead
Palette
Ink#16161A
Steel#8CA3B8
Cloud#D8DEE4
Paper#F2F2F2
( 03 ) — Environmental & Signage

Building signs, wayfinding and outdoor advertising — the same system holds at every surface and scale.

SOS signboard
Building signboard
SOS illuminated sign
Illuminated sign
SOS wayfinding
Wayfinding
SOS outdoor advertising
Outdoor advertising
SOS stationery suite
Stationery suite
( 04 ) — Fleet & Print

Vehicle livery and the print guide — the identity travels with the society.

SOS vehicle livery
SOS dark vehicle livery
SOS brand guide
Studio — KIAMClient — Saudi Ophthalmological SocietySaudi Arabia · 2024
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